humanLAB creates tomorrow’s “new retail” solutions today.
It’s where we house the Building Blocks of New Retail & Customer Experience. These modules are the foundation for the creation of a successful seamless retail user solution.
We build New Retail Customer Experience Models at humanLAB that help businesses navigate digital transformation to achieve seamless personalized user experiences.
At humanLAB we take a non-traditional approach to creating partnerships we go further, not only defining what “a new retail solution” will look like in your category or industry but providing you a step-by-step guide to achieve operational implementation & success.
Our approach is dynamic allowing humanLAB to create
behavioral change solutions quickly. Providing our partners MVP – minimal viable product style customer experience solutions, that can be quickly implemented in market, to test and measure, evaluate and if required revise or pivot.
MY MISSION
I’ve experienced this before in March 2011
On March 11, 2011, at 2:46pm., a magnitude 9.0 earthquake struck off the coast of Japan, unleashing enough seismic force to slightly shorten the length of Earth’s days and knock the entire world off its axis by approximately six inches
The Great East Japan Earthquake – most simply refer to in Japan as the tragedy – 3/11- lasted six terrifying minutes, but the catastrophe was just beginning. Less than an hour later, the first tsunami waves hit the country’s northeastern coastline. A deadly tidal surge 128 feet high rolled over the city of Miyako, traveling inland as far as six miles in Sendai, the capital city of the Tohoku region, home to over 1 million people.
Further to the south, the tsunami triggered a nuclear meltdown at the Fukushima power plant, the worst radioactive disaster since Chernobyl.
By the time the water receded, more than 15,000 people had died instantly, most by drowning & still to this day thousands are listed as missing.
I was specifically relocated to Tokyo Japan to better understand the impact the Fukushima Daiichi Nuclear Power Plant melt down & tsunami would have on Japanese behaviors & future consumption patterns.
That first-hand understanding & experience on researching & identify the threats & opportunities these have on consumer behaviour puts me in a unique position today to help brands to not just survive but succeed in these unprecedented times of COVID-19. Few people have lived & worked through a behavioral change crisis, let alone their singular purpose was to understand it’s direct & future impact on consumers.
New content additional that I also did not want to just place in the blog as has less chance to be read.
In today's post pandemic globalized world the need and benefit of behavioral strategy has never been more prevalent.
As retailers struggle with ”store relevance.”
Why have a store network? How to capture, organize and optimize user data to drive personalized experience?
What technologies to implement to drive growth and how to remain profitable?
How do you bring together: Technology, Data & Insights to create change and drive revenue growth?
“Data & insights are valuable, but few people have the technology stack and architectural knowledge combined with the commercial experience to interpret & translate this information into actionable initiatives that drive behavioral change & trigger incremental growth.
It’s not enough to know what & how consumers
shop/buy or how much & frequently.
What makes a difference is knowing what consumers
want before they are aware of their need.”
