“The biggest challenge in retail today is multi channel integration; how to seamlessly integrate a store network with e-commerce and what role does social commerce play?
Very few if any platforms or retailers has solved this new retail equation.
I aim to deliver the future of customer experience by creating “new retail” solutions.
WHAT INSPIRED ME TO CREATE humanLAB
Having spent most of my career in Asia, working with some of the world’s largest brands and platforms, I became fascinated by one recurring transformation challenge: how do you connect physical retail, eCommerce, technology, data and customer behaviour into one seamless experience?
China has consistently been 3–5 years ahead of many markets in digital commerce and “New Retail” innovation, yet even there the challenge remains the same: connecting stores, platforms, data and customer journeys in a way that feels genuinely seamless to the customer and commercially valuable to the business.
Over the years the industry has given this challenge many names: omnichannel, O2O, connected commerce, New Retail and retail-tainment. But terminology alone does not create transformation. humanLAB was created to provide the method behind it: understanding behaviour, decoding the problem, imagining a better experience, building the solution, mobilising the organisation and turning strategy into measurable commercial outcomes.
A Little About Me...
Australian by passport, but probably more Asian than Australian these days.
I’ve lived and worked in 8 countries across Asia Pacific for more than 15 years, partnering with businesses, brands and leadership teams across retail, technology, telecommunications, healthcare and consumer industries.
I even have a hamburger named after me.
EXECUTIVE TRANSFORMATION SNAPSHOT
