Me – RETAIL BEHAVIOURAL STRATEGY

“The biggest challenge in retail today is multi channel integration; how to seamlessly integrate a store network with e-commerce and what role does social commerce play?
Very few if any platforms or retailers has solved this new retail equation.
I aim to deliver the future of customer experience by creating “new retail” solutions.

What is Behavioral Modification Change?

It is the transformation of an action or a response to a ritual or routine. The creation of a new habit.

What does a Behavioral Strategist do?

Retail Behavioral Strategists leverage technology to modify consumer behavior in order to create new buying routines. The new routine becomes habitual because it’s indoctrinated in cultural insights or a universal truth.

Why is Behavioral Modification important?

Behavioral modification ultimately delivers

Entirely new revenue streams for businesses & platforms.
Transforms, modifies, enhances & /or optimizes business models

This inspired me to create humanLAB

Having spent most of my career in Asia, my experiences working on some of the world’s biggest brands have made me one of the world’s leading authorities on how to seamlessly integrate retail & eCommerce.

In fact, even China, where they are 3 years ahead of the rest of the world when it comes to eCommerce & retail solutions, they have yet to understand how to seamlessly connect stores & eCommerce.

The attempts have many names, some retail experts call it omnichannel, others 020 & e-tailing is another. The Chinese refer to it as “new retail”. Most recently, the phrase retail-tainment has crept into publications & content. All these terms still fall short of their aim, as they describe the experience without a method to create it.