You’ve likely heard the saying: “A jack of all trades is a master of none.”

It warns against the futility of pursuing too many disciplines. Be a specialist, or you’ll be nothing.

It may surprise that isn’t the whole story. Here’s the original full quote….

“A jack of all trades is a master of none, but oftentimes better than a master of one.”

With a subtle addition, its meaning becomes inverted to tout the benefits of being a polymath.

The key advantage that polymaths hold is our ability to develop mental models from different fields and apply them to solve problems in a unique way.

I’m a practicing polymath, the principles are founded from Ikigai the Japanese concept for reason of being.

The more pursuits you expose yourself to, the more models you have to work from, and the more you stand out from the competition

I’ve worked across B2C and B2B business models.
My industry and category exposure has depth and breadth :
– Retail
– eCommerce
– Technology including: SAAS
– Telecommunications
– Tobacco
– Medical Equipment

Businesses more so than ever need to better understand consumers and the impact COVID-19 has and will continue to have on their category and industry. User behaviors are changing, and their psychological state is fragile yet pliable.