The Convenience Store of the Future. Reshaping user behaviour by redefining customer experience in China
DESIGN World Class New Retail ‘Experience’. Store format & size to be recommended
SCALABLE Roll out 20,000 stores
REDFINE The expectations & relationship between today’s modern urban middle-class dwellers lifestyle with tomorrow’s shopping experience today
CONNECT Seamless on-line to off-line 020
CREATE An on-going relationship with customers – frequent you everyday
COLLECT How & what data to capture on shoppers. Platform recommendations
UNIQUELY PERSONAL EXPERIENCE that builds loyalty and on-going advocacy.
SENSE OF BELONGING Create a community: Build a brand higher purpose – a Mission.